Saturday 8 June 2013

ENVIRONMENTAL POSTER STYLE RESEARCH

Antonio Carusone

Was born in Queens, New York into a colorful Italian family. Carusone has been in creative arts sine he was young.He currently resides in New York City where he's an Associate Creative Directior at Ogilvy. He has also won Caple Design Awards for his work on Wisk and Jose Cuervo. 

 

Here is some examples of Carusone's work he creates some nice simple posters which In my opinion look really nice because of the mixture of colours and because of how simple they look.

Here is Antonio Carusone blog http://www.aisleone.net/ which has some really good examples of other artists work as well as his. 



 Swiss Dots, the producers of the Helvetica documentary, have create this new limited-edition screenprint for the film. The print is inspired by a 1960’s design that has been seen on D. Stempel AG brochures, type specimens and posters — which has been making an appearance on the TV show, Mad Men.

Here a found another Blog which has a lot of difrent Swiss International Style Poster/Artwork examples 


David Mackenzie Ogilvy was born in West Horsley, England, on June 23, 1911. He was educated at Fettes College in Edinburgh and at Christ Church, Oxford (although he didn't graduate).

In 1938, Ogilvy emigrated to the United States, where he went to work for George Gallup's Audience Research Institute in New Jersey. Ogilvy cites Gallup as one of the major influences on his thinking, emphasizing meticulous research methods and adherence to reality.

In 1948, he founded the New York-based ad agency Hewitt, Ogilvy, Benson & Mather (which eventually became Ogilvy & Mather Worldwide), with the financial backing of London agency Mather & Crowther. He had never written an advertisement in his life.

Thirty-three years later, he sent the following memo to one of his partners:
Will Any Agency Hire This Man?
He is 38, and unemployed. He dropped out of college.
He has been a cook, a salesman, a diplomatist and a farmer.
He knows nothing about marketing and had never written any copy.
He professes to be interested in advertising as a career (at the age of 38!) and is ready to go to work for $5,000 a year.
I doubt if any American agency will hire him.
However, a London agency did hire him. Three years later he became the most famous copywriter in the world, and in due course built the tenth biggest agency in the world.
The moral: it sometimes pays an agency to be imaginative and unorthodox in hiring.

 Some of Ogilvy's work which i think is really good to look at because the artwrok is very simplistic and easy to tell what he means which is important in designing posters. 



I think that all of the above posters are great as they all send out a strong message. My personal favourite is the one about Buildings "Buildings bring down their own enegry costs." I really like this particular poster because of the simplicity. The buildings are very simple its beasically few rectangles which were streched and then few arrows got added which had the same colour as the background which is a very simple design with a very strong message and thats what makes these posters special.

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